Doing shots of everclear is not macho, it is just stupid. As in, it will kill you stupid. Only someone very young or very stupid or a dumb pledge about to be molested by their fraternity would do everclear shots. I don't know how to explain it to you anymore than to say, nothing is added to beer to hide the taste of alcohol, that fruitiness' whole purpose is to hide the flavor of the alcohol in those malt liquor drinks, and any other fruity drink. In essence, to make you not taste the alcohol. A rum and coke doesn't hide the flavor of the rum, same with whiskey or a vodka tonic. Beer taste like beer because that is how the alcohol inside it is made.