[fectsnanteemy]

Quote »Lamborghini, Intel Set to Race Ferrari, AMD

Asus teams with sport-car maker Lamborghini on racy notebook.
Dan Nystedt, IDG News Service
Wednesday, March 08, 2006
HANOVER, GERMANY -- Asustek Computer will have a notebook PC developed in conjunction with sports-car maker Automobili Lamborghini on world markets by April, just ahead of the start of the San Marino Grand Prix, which is held at a race track named after the founder of one of Lamborghini's most potent rivals, Enzo Ferrari.


It's symbolic of the battle the laptop is about to engage. The device is an answer to the Scuderia Ferrari notebook PCs launched by Acer in October 2003, and throws together a number of fierce rivalries.
For starters, the Lamborghini notebook runs on a dual-core Pentium M by Intel, while the latest model in the Ferrari series, the 4000, carries a Turion 64 processor developed by Advanced Micro Devices, which runs both 32-bit and 64-bit programs.
Asustek Computer's Lamborghini notebook.The Lamborghini notebook is aimed at the top end of the market and will come in two colors, yellow and black, that give off the sheen of the paint job on a fine car. It will carry over a gigabyte of RAM and a 120GB hard drive, according to Lars Schweden, notebook product manager for Asustek in Germany. It has a 15-inch screen and weighs in at 5.5 pounds. The company did not have a spec sheet available, but he said they would retail for $3,345, he said.
It also carries the Lamborghini logo, a black shield adorned with the word "Lamborghini" and the company symbol, a bull, in gold.
Acer's latest Ferrari 4000, which comes in black and patented Ferrari red, carries similarly heavy hitting hardware, but was launched last May, so comparisons are hard to make. Aside from its CPU and graphics chip, the system also carries a gigabyte of RAM and a 100GB hard drive. It's on sale at some Internet sites for as low as $1,800.
The Ferrari logo is a rearing black stallion inside a yellow shield that carries a red crown.
Dual Rivalry
It's the bitter Intel-AMD rivalry that helped get the Lamborghini laptop to market.
"Intel really helped push this deal," Schweden said, speaking at the company's booth today. He said both Asustek and Intel wanted to see a notebook that would compete against Acer's Ferrari notebook, and Intel helped seal the deal between Asustek and Lamborghini.
The Lamborghini notebook also runs on an Nvidia GPU (graphics processing unit), while the Ferrari carries a GPU developed by the industry's other leading graphics maker, ATI Technologies. The two companies trade the GPU industry leader title back and forth, with Nvidia currently out front.
Asustek and Acer are no great friends, either. They're both Taiwanese companies, but while Acer has already built a recognized global name brand, upstart Asustek has only recently started developing and marketing its own-branded products. The company has for years been a contract manufacturer, producing goods for other customers such as Apple Computer and Sony, and building components--it's the world's largest motherboard maker.
Then there's Lamborghini versus Ferrari, two Italian automakers that have been racing against each other on the world Formula One circuit since the 1960s, when then tractor-maker Lamborghini turned its sights on building race cars. Ferrari opened in 1947.
Source: PCWORLD

[Kayacterype]

Quote »two Italian automakers that have been racing against each other on the world Formula One circuit since the 1960s
What? I'm I missing something here?

[Adeniinteme]

Think Lamborghini had some affiliation with engine making in the 80's but thats it as far as I know...

[IdomeoreTew]

Interesting. The Acer notebook is a rip-off, and the Asus doesn't sound like a good deal either. That, and I'm a bit partial to AMD anyway, so if I was going to a lot of money just to get a car makers logo on my laptop, I would go for the Acer. However, I fail to see how Nvidia can be determined to be "out in front" with their GPUs. The 7-series has been out for a bit now and can easily be matched by the higher-end ATI GPUs. My money still goes to Nvidia in that field though. Either way, your money is better spent on a laptop without an auto manufacturer's logo on it. You will get the same product for a much lower price usually.

[GSgCGxsF]

i like the koenigsegg notebook ..
the CCR is for you and me .
the Ghost is for klients :P

[CamVideoQl]

wow, lambroghini tripping on ferrari's footsteps again
lame publicity and marketing at its finest