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Things have changed for marketers. They're a lot more complicated than they were a long time ago. More trackable. More technical. More options. More ways to succeed. More ways to fail.
Although I don't have a full career of examples great sales presentations to back this all up, I've only been in the marketing field when digital was already important, so it's all I know. I think that does put me at a unique advantage. This stuff is all I know, so these 100 skills are what I've observed since I started working. I know from experience that these are the important ones. |
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