TW to Return? - Page 2 - DiscussWorldIssues - Socio-Economic Religion and Political Uncensored Debate

**mirex** · 03-02-2010, 10:51 PM

Viewers and that is it Diane. Clearly that is what drives the success or failure of an event on the PGA tour. I promise you they want him in and it's all about the viewers, nothing else.

I understand that, but I don't think you're looking at the big picture. Here is what I see -
Accenture lost major money by betting on Tiger.
Tiger was basically fired by Accenture.

I don't see Accenture wanting him there based on the past failed relationship and why would Tiger want to play in the Accenture?

Hey - you guys can all say I told you so if I'm wrong.

**mirex** · 03-02-2010, 10:53 PM

That is NOT EVEN CLOSE to reality. Nike did not for the sake of argument even have golf before TW. Accenture sponsors an event to get name recognition. Plain and simple. Nobody will attract more people than him to that name.

Then count me wrong with the NY Times, WSJ and every advertising trade out there. I think you are looking at this event in a vacuum.

**JediReturns84** · 03-02-2010, 10:55 PM

Then count me wrong with the NY Times, WSJ and every advertising trade out there. I think you are looking at this event in a vacuum.

No, I think you are looking at it in a vacuum from the ad perspective rather than the global position. Not one of those publications you mention has a quote that I have seen from Accenture or TW, so just like most of their stuff, its commentary and fluff.

**SypeKifef** · 03-02-2010, 10:55 PM

See you're right, but how could Accenture recoup some of that lost revenue? They could have the most watched sporting event ever, that's one way! Imagine the $$$ signs if Tiger comes back and just like typical Tiger fashion rocks his way into the finals or semis on the weekend. CHA-CHING and Accenture would be smiling the entire time!

**JediReturns84** · 03-02-2010, 10:56 PM

You are seeing it as a personal thing. Accenture did not hire him as a personal friend. They hired him because his name sells ratings and more people find out about him. Just like a tourny would do. Why sponsor a tournament if you do not want higher ratings?

**mirex** · 03-02-2010, 10:59 PM

No, I think you are looking at it in a vacuum from the ad perspective rather than the global position. Not one of those publications you mention has a quote that I have seen from Accenture or TW, so just like most of their stuff, its commentary and fluff.

I respectfully disagree with you. I will be quite interested to see what happens.

**Krruqgwt** · 03-02-2010, 10:59 PM

good stuff....

**JediReturns84** · 03-02-2010, 10:59 PM

I respectfully disagree with you. I will be quite interested to see what happens.

Last time I checked, with the exception of THP (sigh), most sponsorships are there for one reason ONLY.

**konanoileaski** · 03-02-2010, 11:01 PM

See you're right, but how could Accenture recoup some of that lost revenue?

Good point. According to TNS Media Intelligence, Accenture spent $50 million on advertising in the US last year, and Tiger appeared in 83 percent of those ads (far more than for any of his other major sponsors). They won't admit it publicly, but Accenture is drooling at the prospects of him coming back for their tournament.

**ethigSmimbine** · 03-02-2010, 11:02 PM

If its true it is not much of an "indefinite" leave. What, one tournament that he would normally play in?

It would not be the first time he returns to the match play. After the knee surgery he came back there as well. I would not be surprised if he came back there.

03-02-2010, 10:51 PM	#21
mirex Join Date Oct 2005 Posts 473 Senior Member	Viewers and that is it Diane. Clearly that is what drives the success or failure of an event on the PGA tour. I promise you they want him in and it's all about the viewers, nothing else. I understand that, but I don't think you're looking at the big picture. Here is what I see - Accenture lost major money by betting on Tiger. Tiger was basically fired by Accenture. I don't see Accenture wanting him there based on the past failed relationship and why would Tiger want to play in the Accenture? Hey - you guys can all say I told you so if I'm wrong. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:53 PM	#22
mirex Join Date Oct 2005 Posts 473 Senior Member	That is NOT EVEN CLOSE to reality. Nike did not for the sake of argument even have golf before TW. Accenture sponsors an event to get name recognition. Plain and simple. Nobody will attract more people than him to that name. Then count me wrong with the NY Times, WSJ and every advertising trade out there. I think you are looking at this event in a vacuum. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:55 PM	#23
JediReturns84 Join Date Oct 2005 Posts 455 Senior Member	Then count me wrong with the NY Times, WSJ and every advertising trade out there. I think you are looking at this event in a vacuum. No, I think you are looking at it in a vacuum from the ad perspective rather than the global position. Not one of those publications you mention has a quote that I have seen from Accenture or TW, so just like most of their stuff, its commentary and fluff. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:55 PM	#24
SypeKifef Join Date Oct 2005 Posts 571 Senior Member	See you're right, but how could Accenture recoup some of that lost revenue? They could have the most watched sporting event ever, that's one way! Imagine the $$$ signs if Tiger comes back and just like typical Tiger fashion rocks his way into the finals or semis on the weekend. CHA-CHING and Accenture would be smiling the entire time! Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:56 PM	#25
JediReturns84 Join Date Oct 2005 Posts 455 Senior Member	You are seeing it as a personal thing. Accenture did not hire him as a personal friend. They hired him because his name sells ratings and more people find out about him. Just like a tourny would do. Why sponsor a tournament if you do not want higher ratings? Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:59 PM	#26
mirex Join Date Oct 2005 Posts 473 Senior Member	No, I think you are looking at it in a vacuum from the ad perspective rather than the global position. Not one of those publications you mention has a quote that I have seen from Accenture or TW, so just like most of their stuff, its commentary and fluff. I respectfully disagree with you. I will be quite interested to see what happens. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 10:59 PM	#27
Krruqgwt Join Date Oct 2005 Posts 550 Senior Member	good stuff.... Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 11:01 PM	#29
konanoileaski Join Date Oct 2005 Posts 392 Senior Member	See you're right, but how could Accenture recoup some of that lost revenue? Good point. According to TNS Media Intelligence, Accenture spent $50 million on advertising in the US last year, and Tiger appeared in 83 percent of those ads (far more than for any of his other major sponsors). They won't admit it publicly, but Accenture is drooling at the prospects of him coming back for their tournament. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

03-02-2010, 11:02 PM	#30
ethigSmimbine Join Date Oct 2005 Posts 406 Senior Member	If its true it is not much of an "indefinite" leave. What, one tournament that he would normally play in? It would not be the first time he returns to the match play. After the knee surgery he came back there as well. I would not be surprised if he came back there. Share Share this post on Digg Del.icio.us Technorati Twitter
	Quote

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