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Why don't cars without sponsors...
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04-03-2010, 11:46 AM
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Evoncalabbalo
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Oct 2005
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Why don't cars without sponsors...
I always wondered about this, why don't the teams which have vast amounts of empty space on their cars take a good cause under their wing?
For example, instead of the big white spaces on the Saubers, they could sport "Prevent Child Abuse", "Don't Drink And Drive", "Support Haiti", or something similar... you get the drift.
Now, there'll be some of you hardliners who'll say that F1 cars should feature Oil, Booze and Cigarettes as sponsors as part of the macho image of the sport, but I always felt that putting on a positive message and using their empty space would result in a lot of good additional publicity for the team, and pictures of that would also give their other sponsors (if any) more exposure in the media.
I have been wondering this since back in the days when cigarette companies had to take their names off cars at certain races. While there were some fairly clever attempts at hinting at their products ("East", "Buzzin & Hornets"), most of them just kept blank, or featured the drivers' names - instead they could have used that opportunity as well, to support a positive message (for good publicity... I would even go as far as to say if a cigarette company had put "Prevent Underage Smoking" on their cars, it would have garnered them more good publicity than their regular advertising?)
Your thoughts?
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