Because when I'm camping at the top of a mountain in 60mph winds, I'd like to know the only thing keeping me from dying is of quite good quality. I've researched this thoroughly and this is the strongest, most water proof, lightest tent money can buy. It also comes with a lifetime warranty. Poncing about like a pastel coloured fag in a T-Shirt that cost more money than most people make in a week just so you can flaunt some cringeworthy fashion label is where that makes you a c0ck. I'm amazed you can't figure that out Ralph. It's really quite simple to understand. Your skin is probably itching from the BOSS T-Shirt, they are all made in China and are actually quite cheap, it's the label you're paying through the nose for. Ever considered just getting a copy from the local market and saving some cash? You'll probably look equally as attractive.