Sweet.. i gotten Panasonic Viera S10 50inch back in Nov, and yes its awesome [thumbup] Agreed. I gotta say.. i find it weird when the ads kept stating that lcd/led tvs has "true life image quality" when they showing freaking high contrast/bright/vivid colors as u mentioned.. since when life-like image we see everyday has freaking bright/vivid colors around us?.. lol Btw, what exactly backlights u use on the back of yer plasma?.. *just curious* Cheers