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Is anyone selling their mashups as marketing tools
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01-17-2010, 06:01 PM
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polleroy
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Oct 2005
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Is anyone selling their mashups as marketing tools
There appears to be a growing trend for companies to utilise mashups as a marketing device, particularly to appeal to a younger audience.
Companies are enlisting the help of known mashers to create tunes for their marketing campaigns.
Audiences are then listening to a mashup will get to know the brand based on a beat, attracting the younger audience to think the company is "hip".
I'm interested if you have got into this gig at SuS?
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