Looks real nice for sure; if you didn't tell me it was all CG I probably wouldn't have known.
Totally convincing human animation and rendering is the last major hurdle in computer graphics I think. Everything else we're not quite familiar enough to tell the difference.
Some great work there. Obviously in a short TV ad like that you can really focus on adding as much detail as you can into a few scenes. I've seen the guys other videos that are linked in that article. Defiantly another step forward in realism.