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I don't have any answers, but would also find these kind of books helpful.
It seems that really what is lacking is knowledge about basic marketing. Characterization of the market, how to price, how to sell. It is no wonder that early-stage investors go directly to the basic marketing story in order to judge the business model -- e.g., how big is the market and how much of the market can you address with your product. In my own case, I've come up with and manufactured what I believe to be outstanding products, but have been caught up with the ???? step because the addressable market was way too small. |
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#2 |
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