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Hormonal changes affect food cravings intensely on women that on men. Hormonal changes tied to the menstrual cycle are often a cause of cravings. Immediately prior to the menstrual period, the body’s estrogen level drops, as does the serotonin level in the brain. Serotonin is a neurotransmitter, or brain chemical, that plays a role in maintaining a relaxed feeling. When the level decreases, irritability and mood swings increase as does the craving for carbohydrate- and fat-rich foods such as chocolate, cookies, cake, potato chips, and roasted nuts. There is nothing wrong with eating a piece of chocolate, of course, but make sure that we still keep a balanced diet most of the time and not feed our cravings all the time.