I went and checked the pricing on those fetching tags. I did like them, but they are so expensive! I was also not happy with the limited engraving. I like having the dog name, our address, our home phone and a cell phone on the tag. I'll probably go with stainless steel and see how that goes. Has anyone used http://www.loveyourpets.com/? They are very reasonably priced. Actually cheaper than the aluminum tags from the machine at the pet store. And they can include all the info I want on the tag.