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**yPuqQ248** · 07-10-2008, 07:04 AM

This is one of the stupidest things I've ever heard.Pizza Hut is a global brand with millions of dollars spent on marketing. Only reason I can see for a change would be if the company has been seriously mismanaged and has a dismal reputation in the UK. But seriously, why would you rename it to Pasta Haus in this day and age of GI? Does not seem like a wise move. Admittedly better than pizza hut in that respect - but why not just "the hut" or something similar if they really want a name change and they can change the menu according to trends as they wish.

Without knowing the owner structure in this particular company I am wondering what the US office is thinking.Are they still a franchise under the Pepsico umbrella?

I can't help but thinking about the catastrophy with "new coke" when I read this.

07-10-2008, 07:04 AM	#7
yPuqQ248 Join Date Oct 2005 Posts 431 Senior Member	This is one of the stupidest things I've ever heard.Pizza Hut is a global brand with millions of dollars spent on marketing. Only reason I can see for a change would be if the company has been seriously mismanaged and has a dismal reputation in the UK. But seriously, why would you rename it to Pasta Haus in this day and age of GI? Does not seem like a wise move. Admittedly better than pizza hut in that respect - but why not just "the hut" or something similar if they really want a name change and they can change the menu according to trends as they wish. Without knowing the owner structure in this particular company I am wondering what the US office is thinking.Are they still a franchise under the Pepsico umbrella? I can't help but thinking about the catastrophy with "new coke" when I read this.
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