I see more spoiled brats at the department store get their way or a new toy just because they throw a fit and cause a scene, instead of the parents just plain not giving in. When I was a brat, I was occasionally physically disciplined with a spanking. However, had I done something out in public similar to what I see those spoiled brats do, my parents told me I was getting a good spanking once we got home. And they always kept their promises. TBH, the knowledge that once we got home I was getting a few good raps on the behind with the paddle (holes drilled into it spelling my name and everything lol) was much more torture than the 10 seconds or so of pain that was inflicted. Needless to say, it hardly took more than a couple times before I learned how to behave myself. Kids are not like dogs where by the time you smack them on the ass for pissing on the carpet in front of you they've already forgotten about it and don't realize why you've done so, you can simply tell them about it beforehand and the couple hours of that knowledge is enough. However, anything more than a few smart raps on the behind is uncalled for, and if you're one of those people who do it all the time, it certainly loses it's meaning and will have the exact opposite effect.