I started noticing it after living outside the state for a few years..... As you know I lived in the south & NYC as well as here.......... I started noticing it while in NYC, like talking to my uncles etc..... In general we talk slower & a hard emphasis on the R's.......... In most of the country-north-south it has a more of a ah' sound, here it is pronounced as "ARE".. To put it in focus, do you recall those movies during the 80's like valley girl, Encino man etc (It was exaggerated a bit in those movies)....... I hear it more in girls/women then men...... Way over board on the "like" as well as dragging certain words out, not to mention over using them......