I believe you are far blinded from the truth. The comment above only assess that you have no understanding of 'Structure Dawah' in light of the Quran and Sunnah and only have an understanding of that application that modern interpretation have laid down. Dawah is not one metric and why do people not get it? Its application was never about rhetoric's on the mimbar or today behind a podium [highly non-constructive even according to presentation practitioners]. It would be better understood as a 'service' or 'khidmat to the creation' and requires individuals or a group of people within a community to draw people to Allah and the Sunnah of his Rasul [Peace be upon him] and their are methodologies in light of the Quran and Sunnah coined as principals to adhere to the practice. Any serious study of the methodology of the Prophet [Peace be upon him] and his companions [May Allah be please with him] will explain this. Part of the problem in modern Islam especially in Dawah is the obsession with the Daee. Understand that the daee is insignificant in comparison to the Sahabah. The intention is to promote their way of life since they are the 'blueprint society' to adhere, no one else matters, why? Because Allah himself has elevated them and asks us to make our Imaan like them and the Prophet [Peace be upon him] wants us become like them. The methodology of Dawah is as important as the message, why? Because it has to be the chosen method accord in light of the Quran and Sunnah, sure there are dynamics within this but these dynamics have to be extracted and documented by a competent scholar and then adhered to depending on the situation and circumstance. I am not against Mass communication methods but can give 101 reasons why TV is a bad way to do dawah however those points are irrelevant, what is relevant is WHY Allah chose to do dawah in a particular method via his Prophet [peace be upon him] and his companions. Every single applied method had a reasoning and an impact on society, the most important being that the Masjid is the fundamental location that Dawah must be conducted if the circumstance permits [madina period] and if the circumstance does not permit [makkah period] then how do you establish a dawah base has also been explained i.e. daarul akram. I could go on but in order to really grasp is you have to study the seerah and the lives of the sahabah with this one single frame of thinking i.e. to extract a methodology that adheres strictly to the sunnah and all other methods although have temporary gains will be damaging in the longer term. Dr Zaik Naik for all of his exceptional achievements got overwhelmed with his data crunching and when statistics showed that people in the millions were watching the channels started to encourage people to buy satellites and TVs. Did you know that with a flick of a button the next channel you could be watching is either porn or gambling? He obviously did not understand basic human weakness, our insatiable appetite for all things that satisfy our base desires.