I like how my ISP advertises their blazing fast 10mbit speeds, and other ISPs their super awesome turbocharged insanely fast 30mbits with flames airbrushed onto the side of the modem. Then people whip out their cell phones and post a 66/17 speed test. LTE really is an excellent solution for the home broadband market. Get a tower. Put up radios. Get fiber to the cell. Profit! No individual lines to customer premise, etc. There are drawbacks, but overall it's an amazing solution for the residential market and business on the go.