I hate Apple, but I'm going to use them as an example. They employ LOTS OF PEOPLE. If they hadn't taken the risk and created the iPhone and iPad would there be middle-class consumer demand for these products to drive job creation? No, there wouldn't. People only demand them, and thus create jobs for more people to make, sell, and service them because Mr. Jobs took the initiative. Most of these types of products had no demand before a business said "hey, look what we've made, isn't this cool."