[Gremlinn]

http://www.theage.com.au/business/ap...1005-ghzr.html

Seriously... apple is just crazy trying to trademark their apple logo, after all it is a piece of fruit. I have never thought about the Woolies logo looking like apple computers.


Exhibit A


Exhibit B

[Buildityrit]

Hang on????

They're trying to patent a fruit?????
Are "Apple" so deluded and so far up their own arses that they think they own this fruit.
As far as I am aware - it was created by Nature or God, and thus belongs to them


Woolies logo doesn't look the same, and sure as hell doesn't confuse or remind me of the "Apple" company franchise.

I hope they lose this case, lose some money and make Woolies richer.


Apple can p!ss off on this one.

[Goes to destroy his iPhone, but then realises the potential consequences!]

[plaiskegizils]

This is actually ridiculous. The logos are evidently a mile apart design-wise.

[Gremlinn]

Imagine Apple being as large as Microsoft. I think they would be more evil. Considering they are all about protecting their IP and their perceptions of Apple products. The way they control their apps store for iphone.

Apple just seems like a company that likes controlling people. While MS does it to a degree, I don't think they are nearly as bad.

[xesvideo]

I see a W with a ' on top

[DenisLevvin]

I see a W with a ' on top

That's EXACTLY what I thought when I first saw it, and I see it a lot when I go to Wollies. I never knew it was meant to be an apple, I thought maybe a weird looking green flower at most[rofl]. So it's an apple hmm[stupid]

I don't see Apple winning this, and if they do I will be quite surprised.

[sbgctsa]

I wish apple would lose billions over this

[Mjxhnapi]

I wish apple would lose billions over this

they will earn them back by selling GTX285 @ $449.95

[XarokLasa]

They're trying to patent a fruit?????

Don't be so ridiculous. They are trying to TRADEMARK their logo. A logo is something that is used to identify a brand. If these logos were faxed or printed in single / solid colour they would look quite similar. I'm not saying that it's a particularly fair claim but woolworths designers should have investigated properly before producing this logo. We've just created a logo for a major brand and had to change it several times to avoid any kind of conflict, and even then we've received a letter from a small brand claiming copyright infringement.

[DenisLevvin]

Don't be so ridiculous. They are trying to TRADEMARK their logo. A logo is something that is used to identify a brand. If these logos were faxed or printed in single / solid colour they would look quite similar. I'm not saying that it's a particularly fair claim but woolworths designers should have investigated properly before producing this logo. We've just created a logo for a major brand and had to change it several times to avoid any kind of conflict, and even then we've received a letter from a small brand claiming copyright infringement.

The logo looks nothing like the apple logo. And the logo for Woolies far better suits it then the apple for Apple.

Woolworths; The fresh food people.
(it's only natural that they make a logo looking like a W and in the shape of an apple because it's a shop that sells fruits (and other cr@p).

Apple Computers
(Maybe if they made computers in the shape of apples I might say that their logo suits them but honestly, the very first time I saw an apple logo when I was like 5 I wondered "Why the f*ck do they have an apple on a computer).

[XarokLasa]

The logo looks nothing like the apple logo. And the logo for Woolies far better suits it then the apple for Apple.

Woolworths; The fresh food people.
(it's only natural that they make a logo looking like a W and in the shape of an apple because it's a shop that sells fruits (and other cr@p).

Apple Computers
(Maybe if they made computers in the shape of apples I might say that their logo suits them but honestly, the very first time I saw an apple logo when I was like 5 I wondered "Why the f*ck do they have an apple on a computer).

You're being completely narrow minded. Convert the woolworths logo to a single solid colour and you will see that the shape is quite similar. Unfortunately, the precendent was set in 2006 when a judge ruled in favour of Apple against Apple Corps.

I don't know much about this field (and I suspect you know even less), but I do know that the field of trademark law is a bizarre and complicated arena that is best left to the experts.

[plaiskegizils]

If you make both these logos a solid colour they are completely different. One of them is a 'W' shape and the other is shaped like an apple. The only slight resemblence they have is that they both have a small 'leaf' emblem above them. The angles, corner curvature and size ratio even of that element is totally different however. If Apple wins this I'll be extremely surprised.

[XarokLasa]

I expected better of a graphic designer. Brand recognition is a powerful thing and they look similar enough at a glance in single colour for Apple's high priced lawyers to try and stamp on it. The whole case will rest on whether or not the logos can be mistaken for each other, not whether all the pixels match. Hopefully they won't win though as it will make logo design even more difficult.

[plaiskegizils]

I expected better of a graphic designer. Brand recognition is a powerful thing and they look similar enough at a glance in single colour for Apple's high priced lawyers to try and stamp on it. The whole case will rest on whether or not the logos can be mistaken for each other, not whether all the pixels match. Hopefully they won't win though as it will make logo design even more difficult.

You would have expected more from me than my professional opinion? Not sure what else I can give. I've been designing identities for 10 years and have designed logos for huge multimational companies. I know what merits trademark copyright infringement and in my opinion these logos are sufficiently (and blatantly) different enough that it's going to be very difficult for Apple to protest.

It's far more tenuous than say Ferrari and Lloyds TSB's identities. What exactly did you mean you'd expect better from me? I'm right.

[imnaone]

I expected better of a graphic designer. Brand recognition is a powerful thing and they look similar enough at a glance in single colour for Apple's high priced lawyers to try and stamp on it. The whole case will rest on whether or not the logos can be mistaken for each other, not whether all the pixels match. Hopefully they won't win though as it will make logo design even more difficult.

that is only part of the case though, the judge will have to determine if anyone is going to walk into Woolworths for the sole intention of buying an Apple product, other things like do Woolworths sell their own Apple competing products.
Clearly if you're that easily mistakened I think one shouldn't leave the house and use plastic cutlery incase they use a kitchen knife as a soup spoon.

Apple are acting the big money bully in this situation IMO.

[plaiskegizils]

Just so you can see just how radically different they look in monochrome....







Good luck Apple. You're gonna need it.

[KignPeeseeamn]

I expected better of a graphic designer. Brand recognition is a powerful thing and they look similar enough at a glance in single colour for Apple's high priced lawyers to try and stamp on it. The whole case will rest on whether or not the logos can be mistaken for each other, not whether all the pixels match. Hopefully they won't win though as it will make logo design even more difficult.

Do you mean Brand Recognition in the way that everyone who's commented so far has seen the W and not an apple first and foremost? Let alone The Apple apple.

[tweriaroats]

Just so you can see just how radically different they look in monochrome....







Good luck Apple. You're gonna need it.

You are an idiot... obviously Dangermoose is correct. Don't you see it? If you take the portion of the Woolworths icon that is white and make it into a solid silver apple... then took a bite out of it and made the apple leaf silver... then you can see the similarities....


Also I think the honda accord coupe is a replica of the bmw m6 and should be sued for it.. If you change the rims, head lights, tail lights, add the kidney bean, lower the stance, add an onboard computer, change the hood, and change the trunk of the honda to the bmw... then you can see the similarities

[Vemnagelignc]

Just another example of 'Apple' having their heads stuck firmly up their collective bottoms!

[XarokLasa]

You are an idiot... obviously Dangermoose is correct. Don't you see it? If you take the portion of the Woolworths icon that is white and make it into a solid silver apple... then took a bite out of it and made the apple leaf silver... then you can see the similarities....


Also I think the honda accord coupe is a replica of the bmw m6 and should be sued for it.. If you change the rims, head lights, tail lights, add the kidney bean, lower the stance, add an onboard computer, change the hood, and change the trunk of the honda to the bmw... then you can see the similarities

Look you miserable idiot, I didn't say I agreed with it. I said there is enough of an issue for Apple's high priced lawyers to want to fight it. If you can't read don't try and abuse me for it. Or is it that you just can't stand any kind of objective thinking? Or are you still in high-school and have no idea of a world past WoW and Second Life?