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Old 02-18-2009, 10:26 PM   #1
viagsjicguara

Join Date
Nov 2005
Posts
458
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Default Saab, Saturn gone in next few years if no buyer found
Wow.

One GM brand has had even lower market share than Hummer, and that's Saab. And now it finds itself in the same position - under "strategic review." If no buyer is found, Sweden-based Saab will likely fade away.
Even including Europe, Saab sales are small for a parent company the size of GM. Its best year worldwide was 2006 when about 130,000 sold in the U.S. and Europe, a Saab spokesman said. By contrast, GM sold more than 300,000 Buicks in the U.S. alone that year.
GM is asking the Swedish government for financial help as it tries to find a buyer for Saab.
http://money.cnn.com/galleries/2009/...hanges/10.html


The Saturn brand has been amazingly resistant to success. After years of hard work, GM has finally admitted the car line has been "disappointing" and it is in discussion with its dealers about what's next.
For now, GM isn't planning to do anything with Saturn beyond the life-cycles of its current models. If no one steps forward wanting to take Saturn over when the models are done in 2011, the brand is done too.
Over the last few years, Saturn has had a complete makeover of its once drab line-up. The new cars are flashy-looking and mostly well-received by critics.
The Saturn Aura was even voted car-of-the-year by auto critics at the 2007 Detroit Auto Show. When its close relative, the Chevrolet Malibu, received the same honor in 2008, its sales took off. But the Aura's sales never took off and fell even lower last year.
Part of the problem has to do with Saturn's "No haggle" pricing policy. In exchange for agreeing not to finagle on deals, Saturn dealers got big exclusive territories with many miles between them. But that means it's much harder to find a Saturn dealer than one who sells Chevrolets or Pontiacs.
http://money.cnn.com/galleries/2009/...changes/9.html
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